In 2024, the beauty industry is booming with new innovations and high-quality products tailored to various skincare needs.
Facial moisturizers remain essential in any skincare routine, offering hydration, protection, and nourishment.
Here are the top 10 best-selling facial moisturizers of 2024, highlighting their prices, brands, and the total number of units sold worldwide, ordered by the total units sold.
1. Neutrogena Hydro Boost Water Gel
Brand: Neutrogena
Price: $19.99 for 1.7 oz
Total units sold: 20 million
Neutrogena Hydro Boost Water Gel combines the lightweight feel of a gel with the intense hydration of a cream.
Infused with hyaluronic acid, it quenches dry skin, leaving it smooth, supple, and hydrated all day.
This oil-free, dye-free, and non-comedogenic gel is perfect for all skin types, especially sensitive and acne-prone skin.
Its quick absorption and non-greasy finish make it a favorite for both men and women.
2. CeraVe Moisturizing Cream
Brand: CeraVe
Price: $16.99 for 16 oz
Total units sold: 15 million
CeraVe Moisturizing Cream is a dermatologist-developed formula providing 24-hour hydration with essential ceramides and hyaluronic acid.
Ceramides help maintain the skin’s natural barrier, locking in moisture.
This non-greasy, fast-absorbing cream is fragrance and paraben-free, making it suitable for even the most sensitive skin.
Its patented MVE Delivery Technology ensures continuous hydration throughout the day, making it ideal for dry to very dry skin.
3. Olay Regenerist Micro-Sculpting Cream
Brand: Olay
Price: $29.99 for 1.7 oz
Total units sold: 12 million
Olay Regenerist Micro-Sculpting Cream is celebrated for its anti-aging properties.
With a rich blend of Amino-Peptide Complex II, niacinamide (Vitamin B3), and hyaluronic acid, it improves skin elasticity, reduces fine lines and wrinkles, and firms the skin.
The lightweight texture absorbs quickly, making it perfect under makeup or on its own.
Its affordability and effectiveness have made it a staple in many skincare routines.
4. First Aid Beauty Ultra Repair Cream
Brand: First Aid Beauty
Price: $36 for 6 oz
Total units sold: 10 million
First Aid Beauty’s Ultra Repair Cream provides instant relief and long-term hydration for dry, distressed skin and eczema.
Clinically proven to increase hydration immediately, it’s formulated with colloidal oatmeal, shea butter, and ceramides to calm and restore the skin’s natural barrier.
Free from parabens, harsh chemicals, and colorants, it’s safe for sensitive skin and suitable for all skin types.
5. Clinique Moisture Surge 72-Hour Auto-Replenishing Hydrator
Brand: Clinique
Price: $41 for 1.7 oz
Total units sold: 9 million
Clinique’s Moisture Surge 72-Hour Auto-Replenishing Hydrator offers a moisture boost that lasts up to 72 hours, even after washing your face.
Its Auto-Replenishing Technology helps the skin create its own internal water source for continuous hydration.
With hyaluronic acid and activated aloe water, it plumps and hydrates the skin, leaving it dewy and fresh.
Suitable for all skin types, it’s free from parabens, phthalates, and fragrance.
6. Kiehl’s Ultra Facial Cream
Brand: Kiehl’s
Price: $38 for 1.7 oz
Total units sold: 8 million
Kiehl’s Ultra Facial Cream provides 24-hour hydration in any climate.
Formulated with glacial glycoprotein and desert plant extract, it deeply hydrates and strengthens the skin’s moisture barrier.
The lightweight texture absorbs quickly, leaving the skin feeling soft and balanced.
Its effectiveness across different climates has made it a global favorite.
7. Drunk Elephant Protini Polypeptide Cream
Brand: Drunk Elephant
Price: $68 for 1.69 oz
Total units sold: 5 million
Drunk Elephant’s Protini Polypeptide Cream offers a blend of signal peptides, growth factors, supportive amino acids, and pygmy waterlily to restore the skin’s youthful appearance.
Free from essential oils, silicones, and fragrances, it’s suitable for all skin types, including sensitive or reactive skin.
The lightweight, gel-like texture absorbs quickly, providing a smooth, matte finish.
8. Tatcha The Water Cream
Brand: Tatcha
Price: $68 for 1.7 oz
Total units sold: 4 million
Tatcha’s The Water Cream is an oil-free moisturizer that releases a burst of skin-improving nutrients and hydration with each application.
With Japanese botanicals like wild rose and leopard lily, it tightens pores and smooths skin texture.
The proprietary blend of green tea, rice, and algae imparts a youthful radiance.
The lightweight, water-like texture absorbs instantly, leaving the skin feeling fresh and balanced.
9. Charlotte Tilbury Magic Cream
Brand: Charlotte Tilbury
Price: $100 for 1.7 oz
Total units sold: 3.5 million
Charlotte Tilbury’s Magic Cream is known for its transformative properties.
Packed with hyaluronic acid, vitamins C and E, and a peptide complex, it hydrates, plumps, and brightens the skin.
Rosehip and camellia oils nourish and soothe, while the anti-aging bio-nymph peptide complex reduces wrinkles and promotes collagen production.
The rich texture provides an instant glow, making it a perfect base for makeup or a luxurious treatment on its own.
10. La Mer Crème de la Mer
Brand: La Mer
Price: $190 for 1 oz
Total units sold: 3 million
La Mer Crème de la Mer is the epitome of luxury in skincare.
Infused with Miracle Broth™, a blend of sea kelp, vitamins, and minerals, it provides deep hydration, heals dryness, and improves overall skin texture.
The rich, velvety texture melts into the skin, soothing irritation and reducing fine lines and wrinkles, giving a radiant, rejuvenated appearance.
Despite its high price, its transformative results have made it a top seller globally.
Conclusion
These top-selling facial moisturizers of 2024 cater to various skin needs and preferences.
Whether you seek luxurious indulgence or budget-friendly hydration, there’s a product on this list for everyone.
Each moisturizer has earned its place through effective formulations, rave reviews, and widespread popularity, ensuring it meets the diverse needs of consumers worldwide.